Genius Undergarment: The Bra Lab

When I think of bra straps peeking out under a top, my mind instantly snaps to Carrie Bradshaw. She is the iconic character who made a display of lingerie totally acceptable and en vogue. Prior to her bold and playful fashion, straps were meant to be covered completely- if one peeked out, it could be considered a wardrobe malfunction and ruin a photo opp in a second.

I absolutely love it when a designer or stylist takes fashion and promptly turns it upside down. I recently attended an event to showcase a new take on lingerie styling that has changed the way I look at my undergarments- The Bra Lab.

I can’t tell you how many times I have tried on a dress or top, only to reject it because I for the LIFE of me couldn’t figure out what bra to wear with it. At age 34, going braless is not an option. Those paste on bras? Um…save them for the 21 year olds. I need something that is going to keep my figure intact while staying stylish. The ladies of The Bra Lab saw this dilemma and met the challenge head on.

The Bra Lab is the first EVER evolving bra that allows 100% customization and is actually meant to be seen and heard. This isn’t any bargain basement project that was slapped together in home-ec either: the founders, sisters Jen and Gina, have roots in the fashion industry. Their grandmother was a master seamstress in Italy, and she has served as their inspiration in solving this undergarment quandary. They received a patent on their state-of-the-art design after years of exploration and experimentation within one of the most glam fashion districts on earth- L.A.

Here is how The Bra Lab Works:

  • First, you select your cup size and color preference- they run from A-DDD, so can accommodate a wide range of sizes. 
  • Next, choose the shoulder strap- styles range from vegan leather to herringbone to basic solids. The cups have multiple places to hook the shoulder straps for style and comfort.
  • Finally, the back strap, which is as functional as it is stylish. Sizes 30-38 are available in two ranges (30-34 and 34-38), which allow for fluctuation of weight and fit preference. There is also a line of non-slip silicone for a strapless option, as well as multiple loops for various shoulder strap placement.

As for comfort? I recently wore one of their newer back strap styles, the Saint-Tropez Crochet, to a red carpet event. After 6 hours of photo sessions, cocktails, dinner and dancing, I was 100% comfortable in the bra. No digging, poking, slipping or stretching- I was thrilled with both the look and feel of this chic style.

Here is a shot of the bra by itself, my getting ready selfie:

And here is a shot of the dress on the red carpet:

Here are some additional shots of the St. Tropez Crochet Noir, love it under both this drape-back and fishnet tank! (PS- the leggings are a sneak preview of my Fall Favorites; they are from the Borris Powell RTW line, available in his showroom).

Another favorite Bra Lab style is the gorgeously strappy number below- the Bondi Beach.

Honestly, this is the one undergarment I wish every woman could own. To purchase, visit The Bra Lab online or visit a boutique that carries their line (the closest to Chicago is Evanston).

I am thrilled to work with The Bra Lab, and you will see a lot of more of their style popping up in my shots! This is a collection I truly believe in- comfort and style together in perfect harmony.

Disclosure: Thank you to The Bra Lab for providing products for review purposes; all opinions are honest and my own.


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