Now listen here. I am not excited about Target’s collaborations because of the brand cachet (ok, maybe a teeny bit, like 1%. Ok 5%). I am more excited about the process, the intrigue of the selection that these designers make, their ability to appeal to the masses in both cost and design. Here is a little background on what goes down, my fave picks from the latest collaboration with Altuzarra, and a link to a post on how to shop it like a pro!
According to Joseph Altuzarra, “All the house codes are there…Target really gave me free reign.” By house codes, he is referring to his signature pencil skirts and boho adornments that make Altuzarra unique. “When designing for this collection and for my own collections, we
always have the Altuzarra woman in mind—a woman who is sophisticated,
confident and not afraid to express herself with fashion.” In fact, the ad campaign featured 41-year old Eva Herzigova- an ideal choice for a line that is more mature and sophisticated.
On inspiration for the collection: “What was important though was that the collection felt special and
specific for Target and had its own narrative,” he states. “So we
brought in the idea of the Altuzarra woman as a world traveller—she goes
to Japan, Indonesia, Morocco, Eastern Europe…and brings back mementos and inspiration from each place.”
Check out this video of Joseph Altuzarra speaking about the collaboration:
Make sure to check out this post from The Kissing Booth Blog- How To Shop A Target Designer Collection (from someone who worked there, fellow Chicago blogger Sarah Lagen).
Personally, when I shop a collaboration, I am looking for pieces that will fit in with my existing wardrobe. I don’t plan to grab a piece that screams “This is designer, I swear!!” I want items that are fashionable without being overtly trendy, call it classic with a twist. Here are my picks from the 50ish piece collection that will be launching September 14th at Target stores, Target.com and Net-a-Porter.com. Everything is under $100, so why not grab something nice for yourself?