I generally have about 30 minutes to make a meal, and this is with a toddler permanently clamped on my leg and a pre-schooler asking me to build a Lego structure at the same time. If my husband isn’t home for dinner, I will eat cereal and serve leftovers to the kids. It isn’t pretty, but it is all I can manage some days.
To get the food TO my house, I use Peapod…because the last time I went to the grocery store, I was so flustered by my two kids’ rants that I ran my cart into a towering display of giardiniera and smashed a few jars on the floor. Ensue tears. From me.
Peapod JUST rolled out new meal kits that are easy, delicious, fresh, pre-prepped and pre-measured…all you have to do is PREPARE them. I have used the kits that they worked with Barilla on, and it took all of the thought out of dinner in many ways. I love these new meal kids, because I don’t have to consider:
- What I am serving
- How healthy it is
- If I have all of the ingredients
- If I have enough time to prepare it
- If I can find a good recipe
- What sides will go well
- And so on…
The new recipes that Peapod rolled out last week are recipes that I might not attempt on my own (because of my lack of culinary skills in the time allotted), but am thrilled to serve to my family! They include:
- Peppercorn Steak with Creamy Blue Cheese Sauce, Chive Mashed Potatoes and Roasted Broccoli and Cauliflower
- Individual Meatloaves with Couscous and Fresh Vegetables
- Pan-seared Chicken Breasts with Creamy Mushroom Sauce, Garlic Roasted Green Beans and Seasoned Wild Rice
- Pork Chops with Apple and Honey Mustard Sauce, Roasted Brussels Sprouts and Sweet Potatoes
- Baked Chicken Parmesan with Roasted Rosemary Potato Wedges and Fresh Ratatouille
I was able to get the low down on the new recipes in an exclusive interview with Tony Stallone, the VP of Merchandising for Peapod. He has over 40 years of produce training and experience, and has a standing segment on ABC 7 in Chicago (catch him the first Sunday of every month at 8:50am).
What are the price points for these recipes?
$14.99 is the regular price for the Meal Kits but they often go on sale for $13.99.
How many does each meal serve?
Each meal is 2 servings.
Any nutrition information regarding a balanced meal would be helpful.
of the Peapod Meal Kits use only the freshest and best tasting
ingredients. All meal kits consist of a balanced meal – a protein,
carbohydrate and vegetable; most are under 600 calories per serving.
Each meal represents one third of the recommended nutritional daily
Who is your target? (busy moms, families with little cooking experience, etc…)
Peapod Meal Kits are for anyone who wants a delicious meal made with
pre-proportioned, pre-chopped fresh ingredients that is easily prepared
in under 35 minutes. We even provide step-by-step instructions!
How did you select the entrees and sides? Was there market research done to determine what customers like best?
Here was our process:
– Looked at what is seasonally trending
– Combined new and interesting flavors
– Created recognizable meals but with a twist using ingredients our consumers may not usually use
– Put together in a simple way and did not over package
– Made all meals easy to prepare
– Triple taste-tested
Are you aiming to compete with Blue Apron/HelloFresh/Plated? If so, how are these meals superior?
has always worked to deliver convenience and value to its busy
customers. The Peapod Meal Kits, along with our other popular meal kits
featuring recipes by Barilla, provide mealtime solutions to those of us
who want a freshly cooked meal but don’t necessarily have the time to
start from scratch. These meals were triple taste-tested and are available on demand meaning a subscription is not needed to purchase.
How can you find these meal kits on the Peapod site?
So simple! As long as you live in the Midwest, just type “Peapod Meal Kits” into the search box.
How long do the meal kits typically last once delivered? (Best within a week, 2 days, etc…)
The Meal Kits typically stay fresh for 2-3 days.
I JUST placed an order for two meal kits to use this week and can’t wait to try them out!
How do you make dinners easier in your home? Do these meal kids look like they might help out during dinner prep?
we did this once and my kids loved it!!! I will totally be doing this again! you rejuvenated me senses!
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